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Our Studio
About Gravity Marketing Group
We are a hybrid collective of strategists and creators building flagship brand moments from Addis Ababa to the world.
Building Premium Experiences
We started as a small team shaping social content. Today we operate like a modern in-house department covering brand, product, film, and performance marketing for founders who expect craft and measurable impact.
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Our Manifesto
Mission & Vision
Mission
Amplify African innovation with world-class creative ops and growth systems built for modern marketing stacks.
Vision
Become the go-to studio for bold founders launching regionally dominant, globally recognized brands.
Principles
What Guides Every Engagement
Obsess over people
We map real behavior, listen deeply, and design for humans over vanity metrics.
Strategic imagination
Research and wild ideas coexist. We stress-test both until the output feels inevitable.
Radical collaboration
Designers, filmmakers, media strategists, and engineers build as one unit.
Measure everything
We run experiments, set scorecards, and optimize relentlessly for outcomes.
Craft with integrity
Premium production values, inclusive narratives, and ethical marketing are non‑negotiable.
Move with speed
Weekly sprints, transparent huddles, and prototypes keep momentum high.
Milestones
Built in Ethiopia, operating globally.
2018
Launched as a boutique collective supporting independent makers.
2020
Built in-house motion, experiential, and growth pods as demand scaled.
2023
Opened a research lab + content studio to power always-on storytelling.
2025
Trusted partner to 40+ Africa-first companies expanding globally.
Leadership circle
Core leadership spans brand strategy, film, 3D, media, journalism, and software engineering.
Salem Haile
Managing Partner · Strategy
Architects insight-driven roadmaps for growth-stage founders.
Yonatan Eshete
Executive Creative Director
Leads film, 3D, and motion systems shaping Gravity’s aesthetic.
Saron W.
Head of Growth
Full-funnel performance lead blending CRM science with brave creative.
Work With Us
Let's Architect Your Next Launch
Every brief receives a bespoke squad with clear deliverables and sprint plans. Expect a response within 48 hours.